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Case Details |
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Case Code: BSTR544
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| Case Length: 19 Pages |
| Period: 2010-2017 |
| Pub Date: 2018 |
| Teaching Note: Available |
| Price: Rs.400 |
| Organization : LeEco |
Industry : Aviation
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| Countries : China |
| Themes: Strategy
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Rise and Fall of LeEco: Will it Survive? |
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INTRODUCTION |
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| In 2017, LeEco, a Chinese conglomerate and umbrella holding company, was facing several challenges stemming from the decisions taken by the company’s founder and then chairman, Jia Yueting (Jia) to rapidly expand the company. LeEco faced a serious cash crunch, with unpaid bills and lawsuits from creditors piling up and the company not being able to complete various business deals and commitments in both the local and US markets. Experts opined that these issues not had only destroyed LeEco’s reputation but also hurt the image of Chinese companies in the global market...
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